Redefining the body

Vogue x Snapchat: Redefining the Body, curated by Edward Enninful OBE, was a pioneering collaboration between Vogue and Snap Inc. that showcased the transformative potential of augmented reality in fashion. By blending digital innovation with physical design, the exhibition reimagined how clothing could be experienced, pushing the boundaries of traditional fashion presentation.

First unveiled in 2022 at the Centre d’art La Malmaison in Cannes, the exhibition later traveled to Central London during London Fashion Week in early 2023. It featured creations by renowned designers, including Balenciaga, Dior, Versace, Gucci, Kenneth Ize, Richard Quinn, Stella McCartney, and Thebe Magugu, offering an immersive and cutting-edge exploration of style and technology.