Renault R5 GIMS

In 2024, we had the honor of collaborating with Cyril Lancelin to create Pyramid R5, a stunning temporary installation designed for the launch of the iconic Renault 5’s new electric model. Installed at the Geneva Motor Show, this artwork celebrated the past and future of the Renault 5, blending art and innovation in a truly unforgettable way.

Pyramid R5 was a bold and modern structure, inspired by Cyril’s signature geometric style. It combined the shape of a pyramid with playful elements of the Renault 5 design, creating a visual connection to the car’s legacy while pointing toward its exciting electric future. The installation’s scale and vibrant colors made it the centerpiece of the show, capturing the attention of everyone who walked into the space.

This wasn’t just a sculpture—it was an experience. Visitors could walk through and around the pyramid, exploring its dynamic design and how it reflected Renault’s journey toward sustainability and modernity. It created a perfect harmony between the car and the art, making the launch even more memorable.