Nomad

In collaboration with the brilliant artist El Seed, we created a stunning large-scale sculpture that found its home at Dubai Mall’s Fashion Avenue. This permanent piece is a celebration of art, culture, and the timeless beauty of calligraphy. Made entirely out of stainless steel, the sculpture captures El Seed’s iconic style—his flowing Arabic script—and transforms it into a breathtaking three-dimensional form.

The inspiration behind the artwork comes from a powerful quote by Francis Picabia about nomads. This idea resonated deeply with us and El Seed, reflecting themes of movement, freedom, and identity—values that are so central to the spirit of Dubai. The sculpture isn’t just a visual masterpiece; it’s a story carved into metal, connecting the past with the present and inviting everyone who passes by to reflect on its meaning.

Fashion Avenue’s sophisticated surroundings provided the perfect backdrop for this piece. The polished stainless steel catches the light in the most magical way, constantly shifting and changing as the day goes on. It mirrors the energy of the mall and the people moving through it, just as nomads adapt and evolve with their journeys.