Disney 100 anniversary

We were thrilled to collaborate with Snapchat and Auditoire on a groundbreaking project celebrating Disney’s 100th anniversary. Together, we created an immersive experience that reimagines Disney’s legendary characters and stories through the power of Augmented Reality (AR). This project brought together cutting-edge technology and timeless storytelling to captivate audiences in a whole new way.

Using Snapchat’s industry-leading AR capabilities, visitors were transported into the heart of Disney’s most beloved worlds. They blasted off through space with the Guardians of the Galaxy, met the colorful characters from Pixar’s Elemental, explored the majestic oceans of Pandora from Avatar: The Way of Water, exited Hyperspace to land on a desert planet from The Mandalorian, and even got a glimpse of Disney’s magical upcoming film, Wish.

What made this experience truly magical was how Snap AR brought Disney’s characters to life right alongside visitors. The characters responded to movements, environments transformed seamlessly around them, and costumes became interactive and lifelike. It was like stepping directly into the worlds of Disney—blurring the lines between reality and imagination.

As Disney celebrates its 100th anniversary, we’re proud to have played a part in this innovative collaboration. Seeing visitors engage with these stories in such a dynamic and personal way reminded us of the incredible potential of technology to create moments of wonder and connection. This project wasn’t just about celebrating the past; it was about showing how storytelling evolves and continues to inspire future generations.